In March of 2010 I took a position with BGT Partners working with Analytics Implementation. Specifically, implementing the Omniture web analytics platform across multiple client websites.
In this role, I plan, design, develop, optimze, and deploy web analytics solutions for various enterprise-level clients across multiple verticals in various parts of the world. Including multichannel integrated tracking solutions and documentation of tracking deployments of the Omniture Web Analytics platform.
About BGT Partners
BGT Partners is one of the oldest and most award-winning independent interactive marketing agencies in the world. Through best-in-class strategy, visual design and technical expertise, BGT helps companies strengthen their brand and business relationships. As a Microsoft Gold Partner, Omniture Fusion Certified Partner and SharePoint consultancy, BGT counts among its clients such Fortune 500 companies as Office Depot, FedEx, Sony, Carnival Cruise Lines, Kaplan University, ADP, ADT, Darden Restaurants, Tupperware and Florida Power & Light, among others. BGT was identified by Forrester Research as the sole digital agency offering B2B Services across multiple industries, has earned the reputation as one of the Global 2000's foremost professional services firms and is the only agency to be involved in the design of multiple websites in BtoB Magazine's 2009 10 Great B-to-B Sites special report. For more information on BGT Partners, please visit www.bgtpartners.com and www.facebook.com/bgtpartners. |
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| My initial involvement with the Max Borges Agency began in early February 2010. Initially I was interviewed for a Social Media Manager role because of my deep experience with eMarketing Communications. It was my tech accumen, however, that initially proved to be quite useful in addressing quick wins with some loose ends on their website. Basic things like Alt & Title tags on links and images, Header tags, Meta info, keyword selection, focusing their content, scent trails, and converting non html content to text - among other tid bits. There is still lots of ground to cover with regards to increasing the effectiveness of the MaxBorgesAgency.com site. Now that we've taken care of those quick wins, we are going to expand my involvement into Social Media Marketing, a spin off of the eMarketing work I did with Thermo Fisher Scientific, and some traditional PR.
The Max Borges Agency is working hard at progressing not only on the consumer electronics public relations front, but also Social Media Marketing for hightech and consumer technology companies. Their blog (www.MaxBorgesAgencyBlog.com) has a host of information on new products in the Consumer electronics field, mostly in the form of Press Releases. Their twitter account (@maxborgesagency) keeps followers up to date on all the latest advancements in Consumer Technology related products such as iPod accessories, portable accessories, audio accessories, consumer electronics trade shows, and more.
I spent a bit of time building a Social Media Road Map for them; which will guide their account executives through approaching the Social Media space, including, but not limited to, methodically looking at Facebook, Twitter, Blogs, YouTube, and other social networking channels. This was a fun project, one that put me back in the role of building corporate best practices, guidelines, and in a way, policy.
I'm looking forward to working with Max Borges and his team on other Public Relations and Social Media endeavors in the very near future.
About the Max Borges Agency
Founded in 2002, the Max Borges Agency delivers effective Public Relations and Marketing Solutions to companies in consumer electronics, mobile technology, computers, video gaming, music instruments recording, video production and emerging technologies. They are the number 1 PR firm in the nation providing Product Spotlights & Product Reviews, Product Launches & Media Tours. Their partnership with UK based Ranieri Communications makes them the global leaders in consumer technology public relations. “This alliance gives both agencies the expertise to offer clients openings into new markets through public relations and distribution contacts,” said Pietro Ranieri, Director of Ranieri Communications. “It means our clients will continue to receive boutique style personal care while having the outreach similar to that of an international agency.”
Located in the heart of the design district in Miami, Florida, the Max Borges Agency is dedicated to securing massive amounts of exceptional media results for all clients.
Related Links:
About Ranieri Communications
Established in 2002, Ranieri Communications has evolved into a mid sized consumer technology PR agency. It has developed a solid reputation within the national, consumer and lifestyle press, as well as maintaining its strong contacts in the IT press.
Contact me For more information on how I can help you and your business with Social Media, eMarketing or eBusiness - or give me a call (917) 856-2592 - I'll be happy to help. |
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| AMHE Florida is a nonprofit organization for Doctors who have an interest in the heath of the Hatian community. Their work is noble, and I was honored to work with them. I built their website from the ground up. The information architecture found in this website meets their goals, the visuals of this website set them apart from their other chapters in their organization. View the website here: http://www.amheflorida.org |
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| www.ChooseFreedomCorp.com |
| This project was fun to work on. The multiple face to face meetings, the brain storming sessions, and the actual work were all done in a stress free, friendly atmosphere.
The customer wanted a quick, easy to read, yet informative website. Branding was a big part of the project. I like this website, it's pleasing to the eye.
http://www.ChooseFreedomCorp.com |
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| I had the pleasure of working with Mike Lozado on this project. Together we built out a completely new website for OasisKids.org, a non-profit organization based in New York City.
Their new website includes many new features, and will continue to grow.
Interested in Non-Profit work? Check out www.OasisKids.org, and lend them a helping hand by clicking on the Donations link. |
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| Jewelry Arts Manufacturing, Inc. was in dire need of a new website. Not only was the old site outdated and lacked basic information, but a disgruntled ex employee shut down the site.
I was able to not only build a new site, but offer them email capabilities for their entire operation. We are working together to add more content to the site. www.jartsinc.com |
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| Araceli Villanueva came to me with a need to translate her website. Rather than just tackle the text portion of the project, I went on to provide her with an entirely new website, in Spanish. A new layout, a new flow of information, and some pretty impressive document handling capabilities.
http://www.issfg.com |
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| I've done a lot for Thermo.com, 8+ years... I've seen it grow from a formidable force into a powerhouse. |
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| This has been my pet project for over 7 years. it's undergone 3 major redesigns, and has built a community of over 22,000 registered users. It contains hundreds of videos and photos which have been viewed millions of times. It's my personal pride and joy... the work here has not only served me from a financial perspective, it has placed stamps on my passport, and granted me a lifetime of memories. I'm proud to say this is a project that has gone from zero to stardom... |
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| Lonny Bramzon practices law in Washington DC and Maryland. I built his website to reflect his business ethic: Clear, to the point, no hidden agendas. His website will continue to grow as does his law practice. I've consulted Lonny on many web best practices, many of which are premature for his current goals. Together, we will continue to grow his web presence in the coming years.
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| This is another website that I build from the ground up. It is, in part, a reflection of my work done with iMambo.tv. Certain elements of iMambo.tv were put to test with this website, and passed those tests with flying colors. |
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| Although I did not build this website, I consult on it. The focus of this website is to promote a major Latin dance event in the Washington DC area. It's goal is to promote the event, and sell entrance passes. |
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| I built this website for a friend of mine. His goal was to host a Latin dance related event in Miami, FL. He soon went on to host one of the most memorable Latin dance related events in southern Florida. |
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| Darlin Garcia is a fast upcoming salsa dancer from Philly. His smile, personality, and fun nature on the dance floor have taken him around the world, where he has taught, performed, and social danced with thousands of people. His influence is a staple for all dancers out of Philadelphia. |
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| One of the largest Latin dance schools in Washington DC, ClaveKazi.com is owned and operated by a friend of mine. I put him onto the platform that I use to build websites. I've consulted on his project countless times, from helping him get an understanding of the platform, to answering the simplest of questions to working through complex of database issues. |
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| This project began with consulting D'Alizza on her business goals and direction. Albeit I did not end up building the website, due to time constraints with travel and such, the consulting did serve to propel D'Alizza forward. My consultation with her focused defining a direction to take with her website, how to optimize it for clear, effective communication, and what to plan for in the future. I'm excited to see where she takes my suggestions, and I look forward to working with her in the future to produce a quality website which services her market. |
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| This website was built for a Grammy Award winning musician. He created a great product, a Jazz CD targeted to parents for their toddler children. |
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| Adolfo Indacochea is one of the worlds premiere salsa dancer, performers and instructors. He is sought out around the globe, therefore his calendar is full on a regular basis. His website was built in a short while, and will continue to undergo changes. |
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| www.WorldSalsaCalendar.com |
| I owned this domain at some point in the past. It was a cool service to the general Salsa community. This website had a calendar that showed every major Salsa dance event in the world. Click on the event name/date, and a listing would appear with detailed information about the event. Unfortunately, the website was hacked by some Turkish hackers, and I moved on to other projects. |
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| This website was built with the intention of marketing my services to larger corporations. This website has also seen a couple of redesigns, rebranding, and even refocusing. |
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