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It's striking to hear and see that so many individuals and small/medium-sized businesses are wrestling with their online strategies. A single person has a tiny budget; small/medium-sized businesses many times have more limited resources, both personnel and budgets, than large companies. Everyone is looking to maximize the impact of their online presence. The goals are set: raise awareness, expand market share, improve customer loyalty, be competitive, and engage and participate in social media. But, where do you start? Web Analytics will help you give you a clear image of where you stand. It will tell you where your flaws are, it will tell you what's happening, what people are looking at, and it will show you your strengths. |