Branding & Brand Engagement
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Digital Branding is More Than Advertising
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| Branding is more than just a name, color, or a logo. A brand should engage customers, deliver a consistent message, connect with your community, and motivate them to advocate for you. Today, people are looking for topics to update their status - be that topic. In doing so you are going to increase customers and fans, you are going to improve customer acquisition, retention, favorability, and customer satisfaction. That's branding, and if you don't have it, call me. Together we will create it for you.. |
What is Branding?
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| The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers". |
Visual Branding
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Emotional Branding
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Corporate vs Personal
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Brand Strategy
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| Go beyond your logo, think of your fonts, colors, images, styles, even the space between your letters and lines. Visual branding is a powerful tool. Have you given it any thought? It takes a critical eye to spot areas for improvement. My job is to report back those areas, and even change them for you. |
Branding is not only about ubiquity, visibility, and functions; it's about bonding emotionally with people in their daily life. Only when a product or service kindles on emotional dialog with the customer, can this product or service qualify to be a brand. - Joel Desgrippes
Pretty easy to understand, not so easy to employ. Let's talk.
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In corporate, customers are your source of income. In personal, a jobs are your source of income. In corporate you build an image. In personal you shave before an interview.
Whether you are a corporation or an individual, branding will work for you. It's time you got started. |
1. Establish an objective
2. Determine your audience
3. Know your product, self, and competitors
4. Plan an approach
5. Execute the plan
6. Refine, repeat.
No matter what stage in the branding process you are currently in, I'm here to help. Give me a call, we'll talk +1-917-856-2592
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