Email Marketing
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Techniques & Strategy for Success
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| Email markting is a fascinating subject that has to do with psychology, anthropology, sociology, and of course, sales & marketing. Your goals are probably quite common: to acquire, sell, gain or prosper in some way. Using email marketing as a means to do that is a great step. We must take care, however, with how we communicate, the frequency of messages, and much more. Let's take a couple of minutes to talk about a marketing plan that will work for you. |
What is Email Marketing?
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| Email marketing is a form of direct marketing which uses email as a means of communicating commercial, fundraising, promotional, even personal messages to an audience. The purpose of email marketing varies, consider these few as examples: enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, among many other uses. |
Plan Your Message
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Permission vs Interruption
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Relevancy & Value
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Next Steps
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| Plan your tone, your message, the frequency of each communication. Engage your audience. Provide value. Brand the email... there are so many crucial things that need planning. It could be a daunting task - but it does not have to be. |
TV commercials interrupt us. Sometimes they work, sometimes they annoy us. There are ways of making email less annoying, and thus more effective. The concept is Permission Based Email Marketing. How do you communicate with your audience? |
Just because your message is relevant, does not mean it contains value. There is a talent to building great emails that are both relevant and valuable to your audience. I can either build the message to fit this need, or better yet, I can teach you how to do it. |
Email Marketing can be outsourced, you can have an employee do it, or you can do it. Regardless of which method you choose, you need to know what's happening. Contact me, I'll be glad to walk you through this fascinating subject. |
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