Search Engine Optimization (SEO)
|
Is SEO really effective?
|
 |
| Typically, the earlier (or higher) a page appears in the search engine result page, the more visitors it will receive from the search engine. SEO should target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site what is known as "web presence". The ultimate goal of SEO is to implement an effective plan that produces measurable results. Most optimizers out there "aim, then shoot"... I prefer to think, then aim, then think again, then aim again if necessary, and then shoot. Patience is the key to success. Let's talk some more about this. |
What is Search Engine Optimization?
|
| Wikipedia defines Search engine optimization (SEO) as "the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. |
Know Where You Stand
|
Optimize Your Website
|
Optimize Your Content
|
Next Steps
|
| Compare yourself to your competitors. Know what keywords they are using, know what keywords you are using. Then build a short term plan, a mid term plan, and a long term plan to achieving your SEO goals. Rome wasn't built in a day. And getting to #1 on a google search page won't happen over night. |
Page titles, meta tags, link text, link titles, alt titles, header tags...Knowing how these HTML tags work is one thing, putting them to work for you is quite another. Any developer knows how to implement them, but it takes an Information Architect to put them to work for you. |
Content is more than just writing an article on your site. Internet writing styles differ from traditional writing styles. Web writing needs to focus on keyword optimization and conversions. The latter monetizes your customers. The former brings you more customers. That's a recipe we can all enjoy. |
Let's talk a little bit about where you stand, a few quick wins, and a then a long term approach. SEO can be done in stages. We should create a plan and approach this methodically. Give me a call +1-917-856-2592, or send me an email. A conversation goes a long way. I look forward to it. |
|
|
