Business Technology

Is Marissa Mayer brining back the web portal?

Recall way back when the internet first began? Back when web portals were popular (and incredibly effective) – mainly because the general public did not know what was available in the interwebs. Then we had the relatively blank Google Homepage which empowered us to search for stuff ourselves – and we spent lots of time exploring the web, many times aimlessly. But we enjoyed that power. Now with the era of information overload firmly weighing us down, the question is: Do we need to go back to the concept of “portals”, where information is curated and pushed back to us in neat little consumable morsels? Think of Pinterest… it’s an aggregation tool for cool stuff to ogle, think of Twitter, it’s also an aggregation tool for cool stuff to read. Even Facebook groups our friends together.

Jareau AlmeydaIs Marissa Mayer brining back the web portal?
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Disney wants to know your kids name.

Lots of people think Tracking and Data Collection is a scary thing. Take this scenario, for example:

  • Sir, what’s your first name?
    • “My first name is Jim, but… why do you ask?”
  • And, is your car a 2 door, or a 4 door?
    • “I’m not comfortable telling you if I drive a sedan or a coupe, frankly, I don’t understand what that has to do with getting an oil change, and, why do you need my name?”

Is Jim being a little paranoid with his personal data? 

Jareau AlmeydaDisney wants to know your kids name.
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