Google recently announced a beta run for Google “Universal Analytics”.
Google’s stated benefits:
- Understanding how customers interact with your businesses across many devices and touch-points,
- Insights into the performance of your mobile apps,
- Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results,
- Improved latency on your site by reducing client-side demands.
Check out how PriceGrabber says they plan to use Universal Analytics
Because we all use multiple devices to access the internet. Your older Google Analytics implementation was only capable of capturing a piece of that traffic. With Google Universal Analytics, you’ll be able to see more of your traffic, and make better decisions.