A Ph.D. Journey Begins

I’m very excited to start on the Ph.D. journey this coming January, 2015. It’s going to be a long road, with lots of work.

Nova Southeastern University’s Doctoral degree in Information Systems will be a welcomed compliment to my MBA and my history in Information Technology.

Ph.D. Acceptance Letter

Ph.D. Acceptance Letter


As we stand today – this may change, though not by much –  my aim is to research small businesses and their use of data in decision making.

Data-driven discovery and decision-making is revolutionizing the way we do business.  In a recent New York Times article, Gary King, director of Harvard’s Institute for Quantitative Social Science said, “The march of quantification, made possible by enormous new sources of data, will sweep through academia, business and government.”

This type of decision-making is relatively commonplace for large enterprises with the resources to collect, curate, and consume data.  Small businesses, on the other hand, generally lack the ability to employ similar levels of sophistication.  Although there are tools available to small businesses, I believe that they are underutilized, if being used at all.

Additionally, federal and state governments do not adequately advocate for the availability and use of publicly available data.  As an example, the U.S. Small Business Administration’s homepage contains the word “data” only once, and it is in the form of a text link in the footer of the page. Challenges like these stifle the financial progress of the non-enterprise sector.

My main research objective is to examine the ways in which South Florida’s medium and small businesses collect, model, and analyze data for decision-making in an environment where they lack the knowledge and resources available to larger enterprises.

Jareau AlmeydaA Ph.D. Journey Begins