Who Am I?

I am an MBA functioning as a Senior Level Online Business Professional in the B2B space, with a focus on Digital Marketing and Online Business. I’m also currently working on a Ph.D. at Nova Southeastern University in Ft. Lauderdale, FL. Research focus: Data-Driven Decision-Making

Pushing the Bar

Pushing the Bar

Leading and optimizing digital marketing initiatives requires pushing the bar. When your customers expectations of your digital presence are constantly increasing, ensuring digital excellence is the only way to not only satisfy customer needs, but to stay competitive.

Ideation

Ideation

Ideation doesn't come easy, rightfully so. It can also be costly, and difficult to quantify. It's my job to make sure it's qualified, quantified, within budget, and most importantly, adds value to the organization.

Strategy

Strategy

Is there a formal process to strategizing? Yes in fact, there is - and going by your "gut feeling" thankfully isn't it. As a firm believer in data-driven decision-making, I ensure a course of action is empirically justified.

Analysis

Analysis

You might have heard "What Gets Measured, Gets Managed". I tend to think that neither can happen without the other.

Optimization

Optimization

"Yesterday is not ours to recover, but tomorrow is ours to win or lose." - Lyndon B. Johnson
Are you ready to win?

Measurement

Measurement

"Measure what is measurable, and make measurable what is not so." - Galileo Galilei

Current Professional Focus:

Enterprise Level B-to-B Digital Marketing

Interested in learning more about how I can help?

The Many Hats I Wear

We all wear multiple hats, it’s a fact of life. It’s probably fair to say I like hats, not real hats, figurative hats. I have lots of them; I sort of collect them.

The Digital Marketer

I spend quite a bit of time looking at how technology affects business, explaining technology to business folks, and explaining business to technology folks. Read More about Jareau's professional endeavors

The Student

Learning things is nice. Nice things come out of it, like, being able to pay the mortgage, and, eating. Eating is nice. I recommend learning if you like eating, and enjoy paying the mortgage. Read More about Jareau's Academic Journey

The Creative Mind

I do mostly video, but I'll dabble in photography. And I enjoy consulting with friends about the events they produce, and the fun businesses they run. Read More about Jareau's Hobbies and Pastimes

Jennifer “JJ” Jareau

Nope, that's not me. Though, she did make my name pretty popular. Jennifer "JJ" Jareau is a not a real person. I'm the real Jareau 🙂 There are other Jareau's, find out who they are here.

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Years in the biz

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Years In School

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Coffee Cups per Week

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Countries Visited

The Brands I’ve Worked With

Publicly Traded Companies, Agencies, to Nonprofits, and Small Businesses.

  • T. Hill

    Thermo Fisher Scientific
  • G. DeGorsky

    BGT Partners
  • P. Chimenti

    Federal University of Rio de Janeiro
  • Jareau and I worked together for about 7 years. In his earlier role as the Help Desk, Jareau was always quick to find solutions and troubleshoot complex problems. He had extraordinary attention to detail and always went the extra mile to help clients. In his later role, he spearheaded the SEO/SEM program and provided tutorials for the web editor community. He has a firm grasp of not only best practices, but is also an excellent teacher and trainer. He would be a tremendous asset to any organization.

  • Jareau is a professional who can be counted on and has always made me look great on all projects. His thoroughness, precision, and expertise have always shined through. He presents incredibly well and is very clear getting to the heart of the information needed. You can count on his insights and recommendation to point to success.

  • I was Jareau's teacher during the EMBA Consortium in Rio de Janeiro, Brazil. He was a great student, with great contributions during classes.

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