Who Am I?
I am a PhD Candidate with an MBA functioning as a Senior Level Online Business Professional in the multinational B2B space, with a focus on Digital Marketing and Online Business. Through the strategy, design, maintenance, management, and optimization of digital engagement, research, measurement, and online business solutions, I provide cross-functional / cross-portfolio business teams and technology teams – including senior leadership – with the knowledge and understanding they need to drive business growth, and meet existing and future digital marketing challenges.
Pushing the Bar
Leading and optimizing digital marketing initiatives requires pushing the bar. When your customers expectations of your digital
presence are constantly increasing, ensuring digital excellence is the only way to not only satisfy customer needs, but to stay competitive.
Is there a formal process to strategizing? Yes in fact, there is - and going by your "gut feeling" thankfully isn't it. As a firm believer in data-driven decision-making, I ensure a course of action is empirically justified.
Ideation doesn't come easy, rightfully so. It can also be costly, and difficult to quantify. It's my job to make sure it's qualified, quantified, within budget, and most importantly, adds value to the organization.
You might have heard "What Gets Measured, Gets Managed".
I tend to think that neither can happen without the other.
"Yesterday is not ours to recover, but tomorrow is ours to win or lose."
- Lyndon B. Johnson
Are you ready to win?
"Measure what is measurable, and make measurable what is not so." - Galileo Galilei
Current Professional Focus:
Enterprise Level B-to-B Digital Marketing